特朗普称永不封禁TikTok！选票密码让他给懂完了

是顺势而为，还是谋求选票呢？

“我永远不会禁止TikTok”。

6月1日，特朗普开设了自己的TikTok账号@realDonaldTrump，在最新一条视频中，他明确表示：“我永远不会禁止TikTok”。在半分钟不到的短视频中，特朗普用自己专属的叙述方式讲述着“最伟大美国”“最糟糕的美国总统乔·拜登”，当然最重要的是——“给特朗普投票”。

特朗普的战略举措

特朗普站出来声援TikTok的时间节点异常关键，此时正是TikTok与美国政府焦灼拉扯并渐显败势的时刻。但是特朗普既然以“永远不禁止TikTok”为拉拢年轻选民的重要筹码，那么本处绝境的TikTok仍有极大的翻盘机会。

绝境逢生

今年4月，美国总统乔·拜登签署了一份法规：要求字节跳动在6个月内剥离TikTok，将其出售给美国公司，否则该应用将在美国面临封禁。

针对TikTok禁令，TikTok严正声明：这是一项违宪的禁令。中国外交部发言人汪文斌表示：美方始终没有找到TikTok威胁美国国家安全的证据。这种不能在公平竞争中取胜，就采取霸凌行径的做法，最终必将反噬美国自身。

这份法案将在九个月后生效。

这项法案如果实行，TikTok极有可能就要退出美国市场。但是幸运的是，这项法案需要等待9个月才能实行。

在今年11月，美国将迎来总统换届选举。若共和党候选人特朗普成为美国总统，TikTok封禁法案将迎来调整。

180°大转变？

目前，特朗普明确表示不会禁止TikTok。但其实，他是第一个站出来强制要求字节跳动出售TikTok给微软的人。

2020年，特朗普以国家安全为由试图禁用TikTok，甚至签署了相关行政命令。最后因为中国出台了技术出口管理办法，这项提议才没有成功。

特朗普为什么会有180度的态度转变呢？

有消息称，特朗普会见了他的竞选捐助者——持有字节跳动15%股份的投资人Jeffrey Yass，他的想法发生了改变。

同时，特朗普也在积极调整自己的竞选战略——向自己的潜在选民示好。

数据显示，TikTok在美国拥有超1亿的活跃用户，大多数是18至29岁的年轻人，这部分选民过去支持的是与特朗普对立的民主党，或持有“与我无关”的政治冷漠态度。

而转战TikTok平台使得特朗普直接深入年轻选民的聚集地，向他们展现了自己接触和了解年轻一代的态度意愿，并且表达了对年轻选民追求信息自由和网络开放的尊重。

特朗普的策略：一个成功的案例

事实证明，特朗普这次的选择是正确的。

拜登在今年2月份就入驻TikTok了，但截至现在，粉丝只有36.5万；而6月才开设账号的特朗普，发布的第一条视频就有超过1亿2000万的浏览量，620万点赞，并吸引了580万粉丝关注。根据Puck News报道，自去年11月以来，该平台上支持特朗普帖子的数量是支持拜登的两倍。

不过这180度的态度大转变，究竟是因为他看清了大势所趋，还是只是为了谋求选票呢？仍要用他上台之后的实际行动来回答。

Riding the Wave or Hunting for Votes?

“I will never ban TikTok.”

On June 1st, former President Donald Trump launched his TikTok account @realDonaldTrump, declaring in his latest video, “I will never ban TikTok.” In less than 30 seconds, Trump narrated in his characteristic style about the “greatest America” and “the worst President Joe Biden,” while the most crucial message was—“Vote for Trump.”

Trump’s Strategic Move

Trump’s timing in voicing support for TikTok is exceptionally crucial, as TikTok is currently entangled in a tense standoff with the U.S. government and appears to be losing ground. However, since Trump has positioned “never banning TikTok” as a key strategy to attract young voters, TikTok, seemingly at a dead end, still has a significant chance for a comeback.

A Glimmer of Hope in a Desperate Situation

In April this year, President Joe Biden signed a regulation demanding that ByteDance divest TikTok within six months or sell it to a U.S. company, or face a ban in the United States.

In response to the TikTok ban, TikTok issued a stern statement declaring it unconstitutional. Chinese Foreign Ministry spokesperson Wang Wenbin stated that the U.S. has never found evidence of TikTok threatening national security. This kind of bullying behavior, unable to win through fair competition, will ultimately backfire on the U.S.

This regulation is set to take effect in nine months.

If implemented, TikTok might have to exit the U.S. market. However, fortunately, this regulation requires a nine-month waiting period before coming into effect.

In November this year, the United States will hold its presidential election. If the Republican candidate Trump becomes the President, the TikTok ban could see a revision.

A Complete Turnaround?

Currently, Trump has clearly stated that he will not ban TikTok. Interestingly, he was the first to force ByteDance to sell TikTok to Microsoft.

In 2020, Trump attempted to ban TikTok citing national security concerns, even signing related executive orders. However, China’s introduction of export control measures for technology prevented this proposal from succeeding.

Why has Trump’s stance undergone a 180-degree shift?

Reports suggest that after meeting his campaign donor Jeffrey Yass, who holds a 15% stake in ByteDance, Trump changed his perspective.

Simultaneously, Trump is actively adjusting his campaign strategy—appealing to potential voters.

Data shows that TikTok has over 100 million active users in the U.S., most of whom are young people aged 18 to 29. This demographic previously supported Trump’s opposition, the Democratic Party, or held a politically indifferent attitude of “it has nothing to do with me.”

By turning to the TikTok platform, Trump directly reaches the gathering place of young voters, demonstrating his willingness to connect with and understand the younger generation, and respecting their pursuit of information freedom and internet openness.

Trump’s Tactic: A Proven Success

Evidence suggests that Trump’s choice is paying off.

Biden joined TikTok in February this year, yet has only garnered 365,000 followers so far. In contrast, Trump, who launched his account in June, garnered over 120 million views and 6.2 million likes on his first video, attracting 5.8 million followers. According to Puck News, since last November, the number of pro-Trump posts on the platform has been twice that of pro-Biden posts.

Nevertheless, whether Trump’s dramatic shift is due to recognizing the prevailing trend or simply seeking votes remains to be answered by his actions after taking office.

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